Saturday, December 13, 2014

King Fisher The Bird That Will Never Fly Again

Kingfisher Airlines

May 9th, 2005, was the day when with full power of Rolls Royce engines a brand new Airbus A320 in red and white colour took off from the runway at Bangalore International Airport. It was the day when a Kingfisher took it first ride to explore the Indian sky. The Businessman Vijay Mallya’s newest idea was ready to revolutionize air travel in world and India became one of the biggest competitors for airlines like Singapore Airlines and Virgin Atlantic. I was considered to be market changing strategy in Aviation industry where the return is just 4%. It was a venture that looked absolutely picture-perfect on the drawing board. But everything changed soon, Mallya’s Kingfisher soon turn into a giant albatross around his neck.

In a country like India, how do you advertise a brand of beer in a surrogate manner? Launching an eponymous airline would certainly be an unorthodox way. After all, beer and airlines have little in common, except for the fact that they both make people fly. The UB Group, however, chose to do precisely that. But this was no ordinary airline. Kingfisher ushered in the elements of glamour, luxury and style to the world of air travel. It intended to dominate the Indian aviation market, with a superior offering, at a price that didn’t seem outrageous. Well, Kingfisher achieved all that and more. It soon became India’s airline of choice, providing the finest flying experience in the Indian skies. Awards poured in and a prestigious five-star rating by Skytrax soon followed. The likes of Jet Airways and Air India were soon left far behind in KFA’s tailwinds. The airline continued to add planes to its fleet, inducting at least one new aircraft every month. Its route network soon began to touch every major Indian city and several tier-2 cities as well. All this, however, came at a price. KFA was losing money in crores on a daily basis and pretty soon, it began knocking on banks’ doors for funds and the banks, putting their faith in the UB Group’s financial muscle, had no hesitation in loosening their purse strings but as beauty is not permanent, so everything did not went as it was planned and at last Kingfisher was left with around 8000 crores of debt.
King Fisher The Bird That Will Never Fly Again

Now this is something about its financial activities, I’m here to discuss about its marketing strategies. Why the red bird failed to took off is just one story what was the impact on consumer was another story. Everything about Kingfisher has an element of red in it, be it the air hostesses’ uniforms, its aircrafts or even their interiors. Kingfisher was considered to be luxury airline with all sort of facilities. Its hospitality techniques were taken as case study not only this King Fisher Airline on whole was a case study in B School. But today its failure is a case study. Kingfisher in order to keep its customer happy used to give take home gift such as IPod, Magazine and more. But slowly-slowly as the cloud started to surround it financially it started to compromise on the facilities and this did not go with customers because here comes the concept of Branding.
Kingfisher Branding

Which tells that if a customer is satisfy with the product then His/ Her expectation increases and if the expectation is not meet then it creates a Hollow Branding, where either customers starts spreading bad word of mouth or switch the brand. A company which once enter the concept of hollow branding is becomes very difficult to come out of it. Thus it is advisable to offer only such features where company knows what the expectation level of their customers is. This is why the reason because iPhone 4 Failed.

Saturday, November 1, 2014

Logos are not just an art

A brand is created not in a day, it involves efforts from the company’s end and satisfaction/ loyalty after the use of product and service from consumers end. Higher the brand recognition higher is the brand value. But what is brand recognition, it is nothing but whether the consumer is able to remember the company by seeing at the logo or listening to the slogan. Thus logos play a great role building of a brand. There have been certain companies whose logo was created just few hours before the registration but it is not so in all cases Today Companies spends millions to get a logo. A logo in png or jpeg format which will be speaking everything to its customers, the hidden meaning in it. Here below are some of them.

1.      FEDEX

Logo Are Not Just An Art

Ever noticed the arrow in the negative space between E and X.

2.      SONY VAIO

Logo Are Not Just An Art
Analog and Digital.

3.      IBM

Logo Are Not Just An Art

The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.


Logo Are Not Just An Art

The hand and leg enclosure forms the map of Australia.

5.      AUDI

Logo Are Not Just An Art

The four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

6.      UNILEVER

Logo Are Not Just An Art

The letter U is made up of symbols representing all these products and what they mean to their consumers.

7.      AMAZON

Logo Are Not Just An Art

From ‘a’ to ‘z’, Amazon has it all…and a smile.


Logo Are Not Just An Art

The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.

9.      FORMULA 1

Logo Are Not Just An Art

The number ‘1’ can be seen between the white ‘F’ and the red waves


Logo Are Not Just An Art

Ever noticed the bear between the mountain


Logo Are Not Just An Art

A reel or a scared face


Logo Are Not Just An Art

Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R

This is not the end of the list, Google and find out whether your favorite brand also carries a hidden meaning or not. If you find so do comment below

Thursday, August 7, 2014

The 1 Minute TV Ads

Evolution of Advertisement on Television with time
With change in time, the methods and idea used for advertising has also changed. Do you remember the time when there use to be only one channel DD National. Every Sunday it was day for movies and after every half an hour there used to come ads for different products (“Pehle Istemal Kare Fir Vishwas Kare”, “Fena Hi Lena”, “Lijjat Pappad” etc) for half an hour, people used to consider it as their time to do some home works. With time the number of channels increased and time for advertisement decreased to 5 to 10 minutes. But this time people had the option to switch to other channel where no ads are being displayed.
Generally people are not aware of the fact that every company and government spends crores and crores of Rupees for creating one ad. The companies realized the loss they occur if customers are not watching the ads. The basic problem was:
1.    One ad cost crores and time limit for ads cannot exceed 30 to 35 sec on television.
2.    People switching the channel.

After understanding the problem now it was turn to take some step, and solution arrived in form of:
1.    Displaying ad time- After seeing the time limit for ads viewer does not feel like changing the channel saying the its matter of just 1 or 2 mins.
2.    Ads on all channel at same time- If all channels shows ads at the same time it makes viewer feel dis-interested in changing the channel.
3.    Scrolling of important information, banner etc on screen.

These are some of the practices that are being used, which will definitely upgrade in coming future as life and choices are dynamic and not stagnant. So, next time when ad comes do recall about it.

Do comment below. Your Suggestion and Recommendation is appreciated.