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So it’s was add of one more day in startup industry history and few startup’s got funded with huge amount by different giant investors from around the world. The co-founders of these startup’s became millionaire and billionaire in a day, are few stories which will come to your ears after a kick start startup’s get funded.  These stories are like grapevine, but the reality is that there is huge effort involved in achieving this success. Each activity needs detailing from the very start whether it is Marketing, Finance, Operation or Manpower Handling. No company is built alone and neither with huge number of people from starting, it’s usually few like minded people/ entrepreneurs who come together becomes co-founders who fails learn and then starts again. In all these process they take help from few available software to make their work easy. Whether it is about keeping a track on daily cash flow for books of account or CTA (cost to acquire) customers. Actually there are bucket full of …

The 1 Minute TV Ads

Evolution of Advertisement on Television with time
With change in time, the methods and idea used for advertising has also changed. Do you remember the time when there use to be only one channel DD National. Every Sunday it was day for movies and after every half an hour there used to come ads for different products (“Pehle Istemal Kare Fir Vishwas Kare”, “Fena Hi Lena”, “Lijjat Pappad” etc) for half an hour, people used to consider it as their time to do some home works. With time the number of channels increased and time for advertisement decreased to 5 to 10 minutes. But this time people had the option to switch to other channel where no ads are being displayed.
Generally people are not aware of the fact that every company and government spends crores and crores of Rupees for creating one ad. The companies realized the loss they occur if customers are not watching the ads. The basic problem was:
1.    One ad cost crores and time limit for ads cannot exceed 30 to 35 sec on television.
2.    People switching the channel.

After understanding the problem now it was turn to take some step, and solution arrived in form of:
1.    Displaying ad time- After seeing the time limit for ads viewer does not feel like changing the channel saying the its matter of just 1 or 2 mins.
2.    Ads on all channel at same time- If all channels shows ads at the same time it makes viewer feel dis-interested in changing the channel.
3.    Scrolling of important information, banner etc on screen.

These are some of the practices that are being used, which will definitely upgrade in coming future as life and choices are dynamic and not stagnant. So, next time when ad comes do recall about it.

Do comment below. Your Suggestion and Recommendation is appreciated.

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