What is use of logo
A brand is created not in a day, it involves efforts from the
company’s end and satisfaction/ loyalty after the use of product and service
from consumers' end. Higher brand recognition higher is brand value. But
what is brand recognition, it is nothing but whether the consumer is able to
remember the company by seeing at the logo or listening to the slogan. Thus logos
play a great role in the building of a brand. There have been certain companies whose logo
was created just a few hours before the registration but it is not so in all
cases Today Companies spend millions to get a logo. A logo in png or jpeg
format will be speaking everything to its customers, the hidden meaning
in it. Here below are some of them.
FEDEX
Ever noticed the arrow in the negative space between E and X.
SONY VAIO
Analog and Digital.
IBM
The white
lines passing through give the appearance of the equal sign in the lower right
corner, representing equality.
YOGA AUSTRALIA
The hand and leg enclosure forms the map of Australia.
AUDI
The four
circles represent the 4 companies that were a part of the Auto-Union Consortium
in 1932, namely, DKW, Horch, Wanderer, and Audi.
UNILEVER
The
letter U is made up of symbols representing all these products and what they
mean to their consumers.
AMAZON
From ‘a’ to ‘z’, Amazon has it all…and a smile.
SUN MICROSYSTEMS
The
letters u and n while arranged adjacent to each other look a lot like the
letter S in a perpendicular direction.
FORMULA 1
The number ‘1’ can be seen between the white ‘F’ and the red waves
TOBLERONE
Ever noticed the bear between the mountain
HORROR FILMS
A reel or a scared face
BASKIN ROBBINS
Baskin
Robbins offers 31 flavors of ice cream. The number 31 is hidden in the logo
within the letters of B and R
This is not the end of the list, Google, and find out whether
your favorite brand also carries a hidden meaning or not. If you find so do
comment below