Friday, December 4, 2015

Writing a Website Review

Reveiw a website
Writing blog or website has been part of my day today activity and some people have been continuously asking me about the topics which I deal with. And my reply has been always as “Whatever seems interesting to me”. Thus I came across one more interesting thing that is Website Review. Today writing website reviews has become an effective way to increase income. People publish them for payment or shared advertising revenue to several websites or to their own blog or website. But the question arise “What is a Website Review and how it is done”? When writing website reviews, there are several elements that should be included in the review, depending upon the audience. The audience is the primary concern when writing a website review. If the audience is a group of webmasters, your review should be different than if you are writing for the general Internet user. It’s advisable to not take on more than you can handle. If you as writer do not have the technical expertise or vocabulary to write a review for website developers, then don't. Keep your reviews simple, for the more common Internet surfers. So let’s move step by step:

1. Introduce the website, its purpose and your overall opinion on the effectiveness of it providing its purpose. It involves explaining what it is the company doing and how effective it is in providing that service.

2. Review the design. Design is the first thing you notice when you open the website. It involve questions like Weather it appealing? Does the color scheme work? Consider how easy it is to navigate the site. Share your opinion on how the design and navigation work. Did you find anything that didn't work? If so, make note of it. In general you discuss about the template used.

3. Focus of the site. The focus of a website is the site's purpose. To resolve it work on questions like Is the purpose of the website clear? Can a first-time visitor easily discover what the website is trying to accomplish? If the website is advertising a product, is it clear and appealing? Would you purchase a product from the website?

4. Fundamentals of the site. The fundamentals are the basic operation of the website. How long it takes to load on different devices like PC, Mobile, and Tablets? Do the hyperlinks work? Is the navigation easily understandable? Large websites should have a "site map" for the user to easily see the navigation scheme.

5. Content is everything of the website. So check Weather the content is relevant to the purpose of the site? Is it well written? As a visitor to the website, the content should be pertinent. Read through several pages of the website's content, like anything that is published professionally, it should be free of grammatical, spelling and formatting errors.

6. Evaluate the website for its overall effectiveness. And ask question to yourself like Can you as the user easily accomplish your reason for visiting the website? Was the information or product you were searching for easy to find? Was that information up to date and accurate?

7. Most websites have an "About Us" page or other page that introduces the company, its qualifications and writer's profiles. Is the website written by one or multiple authors? With as much information that is available on the Internet, it is important to understand whether the website is accurate and that the writers are qualified to write about the content displayed. Can you easily discover whether they are qualified to write about the website's purpose? Writers should have their own profile page.

8. Beyond the basics. If the audience includes group of website developers or other group of information technology professionals, make sure you should delve a little deeper in your analysis of the website. Along with the basics discussed in the previous steps, you should discuss: color schemes, alignment and visual organization; marketing capabilities and branding; functions of widgets, forms and html; browser capability and resolution.

Well that’s something that even I learned few weeks ago. If you seems having information that can add value please do comment below and click on the links for more information on doings.

Monday, July 20, 2015

10 Alternatives to the Google AdSense for Earning Online

Your habit of blogging, posting can become a opportunity of income. There are tools that help you to monetize the content and earn a lucrative amount. One of these wildly used tools is Adsense. Google AdSense is definitely the best source of income for professional bloggers and website owners and bloggers should not try any sort of fraud with Google Adsense by violating their terms and conditions. Any infringement of Google AdSense policies, intentional or otherwise, will attract heavy punishment from Google. Google is very strict about Google Adsense policies for publisher.

But in case if your Google AdSense account has been disabled or temporarily banned because of any violation of the terms and condition. Or if you’re not getting it Google AdSense account approval, then you can try to use these Google AdSense alternatives digital advertisement platforms.

Therefore, you should be aware of and use the best Google AdSense alternatives online advertisement platforms.

So here are 10 alternatives to Google Adsense to monetize your website or blog without using Google Adsense.

Here we will see the some bests from the lot

media.net for earning online
Media.Net (Yahoo! & Bing Network)
Neither Yahoo! nor Microsoft could break the monopoly of Google in the online advertisement business. So, they came together and created Media.Net as a challenge to Google’s AdWord/AdSense program. Needless to say, Media.Net is nowhere near becoming a challenge for AdSense —but still this ad network is a good alternative of Google AdSense.
In comparison with AdSense, Media.Net allows you to have more control on the appearance of ad units. They allow you to change color, font, and shape of your ad units so that they can better integrate with your website’s design. Media.Net has minimum payout of $100 and they work on NET 30 terms basis.

amazon associate for earning online
Amazon Associates
Amazon is the biggest online store in the world, so they must be doing something good. Well, if you have a website that talks about any product that can be found on Amazon, then Amazon associates could work for you. Amazon allows you to put dynamic image ads to your blog, so that you can promote them and while this isn’t a Pay-per-click or CPM program, it will pay you a small commission for everything they sell from your links. So let’s say you have a blog about Apple products and you put an ad driving them to buy an iPod or just a cable. If they buy it, an small commission will be for you. So if you sell a $10 cable you might receive a few cents, but sell a $1500 Laptop and you might receive $100. The good thing is that everything they buy through your link (even if it isn’t the product you recommended at first) will generate a commission for your. the only con I find with Amazon, is that they need to send you a check that could take weeks to arrive to your home, unless you live in the United Stated of America where you can provide your Bank account. You can use this with Adsense at the same time.

Chitika for earning online
Chitika
Chitika is very similar to Adsense. they allow you to customize your ads, and it only serves contextual ads. One good thing is that you can use it along with Adsense and there are no problems at all. Chitika pays via Paypal ($10 USD minimum, which is good for starters) or via check ($50 minimum). If I were to recommend an ads service as an alternative to Adsense, Chitika would be my first choice, hands down. Chitika can pay you via paypal if you need.

yllixmedia for earning online
Yllix Media
Yllix is a network I have heard a lot in the last years that has a decent CPM and many monetization options. Their homepage might look simple but their dashboard is great and it’s easy to get started. Yllix has Pop under ads, mobile redirects, sliders, layer ads and full page ads so you can get a good CTR and make money with them. Definitely a good option for starters and their approval is fast.

Tribal Fusion for earning online
Tribal Fusion
Tribal Fusion is no small network. They work on a CPM basis and you need a lot of traffic to get accepted (500,000 unique visitors per month). This is a great alternative for those working with viral websites (read my case study) or sites that already have a lot of traffic. There are some other similar networks but I think Tribal Fusion is one of the best.

Propeller Ads for earning online
Propeller Ads Media
Propeller Ads is one of the biggest pop-under networks available. They started working on 2011 and quickly developed into one of the biggest networks with great CPMs. They specialize in monetizing websites for the following niches: entertainment, videos/movies, games, dating, finances, software, gambling and more. If you’ve got one of this sites, you could make more money with Propeller than with Adsense. They also have banners but the pop unders work better overall. Also, if you’ve got mobile traffic, they’re a great Adsense alternative as they work closely with ad networks that monetize apps and mobile services leading to huge ROIs and great CPMs too.
Propeller pays on a NET 30 basis and they have a great fill rate for tier 2-3 countries. So if you’re struggling to monetize traffic from countries like India, Singapore, Turkey, South Africa, etc. Propeller has a big inventory for them too.

infolinks for earning online
Infolinks
Infolinks is a Pay per click advertisement network that allows you to make money through your blog based on specific keywords. Infolinks indexes your pages and automatically add some hiperlinks in your text. Of course, since this isn’t a CPM program, it might take you a while to start earning a regular passive income through it, but it’s still an alternative to Adsense. They can pay you via Paypal, Wire Transfer, Check Western Union, ACH and Payoneer and there’s an initial limit of $50. Infolinks is great for big websites and it works in English, Spanish, French and German websites.

popads for earning online
PopAds
PopAds is a performance network specialized in Pop Unders. They have good rates and they can monetize all countries. Something great about PopAds is that they can pay daily as long as you earn $5 or more per day. Their quality is good, and they also have pop ups and other monetization methods. Their approvals are easy and setting your ads takes just a few minutes.

revenuehits for earning online
Revenue Hits
Revenue hits is a Performance Ad network, which means they pay you for results (CPA which is great for many niches), however, they have CPM and CPC models too. Revenue hits has an interesting platform that learns from your Ads so if you give them a try make sure to keep their ads running for 2-4 days to get the best results. Another great thing is that they have different monetization channels available. You can create banner ads, sliders, pop -unders, buttons and more. Revenue Hits pays on a NET 30 basis and they issue payments via wire, Paypal and Payoneer.

adversal for earning online
Adversal
Adversal is a great alternative of Adsense and works as great as Chitika. They have good banners and the CTR and revenue adapts to get the best results for your website. I’ve seen the Ads on Adversal have a good CTR and they have good image ads too. This is probably the Ad network which seems to work better for those looking for a replacement of Google Adsense. It works decently with other languages too (Chitika doesn’t). You account gets approved really fast and they also have Pop under /CPM ads as an option. Note: Adversal requires a website with a minimum of 50,000 page views per month, but they have proven to work really well. I earn over $500-1000 per month. They also pay via paypal.

Few more ad networks are CPX Media, Technorati, Advertising.com, Conversant Media, Burst Media and Adtegrity among others. You can use any of these networks as Google AdSense alternative.

Do Comment Below, if You Know any which is not listed.

Sunday, June 7, 2015

Nestle Maggi Noodles from "Market Leader to Unsafe And Hazardous"


The controversy started when Food Safety Regulators from Uttar Pradesh, India found that Maggi 2 Minute Noodles had up to 17 times the permissible limit of lead in addition to monosodium glutamate in it. After that on 3 June 2015, the New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days because it found lead and monosodium glutamate beyond the permissible limit. Following Gujarat FDA on June 4, 2015 banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things. As a result some big retailers like Future Group which includes Big Bazaar, Easyday and Nilgiris have imposed a nationwide ban on Maggi.

Tamil Nadu has banned Wai Wai, Smith And Jones And Reliance Select Noodles also for the same reason. So now the question is how the dangerous lead got into our noodles. The reasons are many one of it can be through environment illegal recycling of lead batteries, rituals such as immersing painted idols in rivers and lakes, and degraded plumbing materials and more. Now food safety agency of the United Kingdom will start testing a few samples of Maggi noodles, which includes a particular variant 'masala' which is imported from India, starting Saturday. 

In India Maggi instant noodles are very popular and hold 60% of market share as it was the first instant noodle brand but on June, 2015 Maggi noodles were banned in India due to concern over an excess levels of lead and presence of MSG in Maggi noodles, Nestle India has disclosed having spent Rs. 445 core on ‘advertising and sales promotion’ last year, while the expenses towards ’quality testing’ was less than 5 per cent of such amounts. However, there is no surprise because all such companies spend huge sums on brand promotions. The controversy has caused a tremendous loss for the company. 

Of course, the end of Maggi means that an entire one set of generation of Indians for whom Maggi was the most instant snack at reasonable price is currently in mourning and the Internet is flooded with such discussions. With the controversy there have been many questions arising such as Firstly, Maggi has been in the market as a prime food item for many decades. How come it has suddenly become so controversial, why was it found to be so harmful all of sudden when it has been in the market for nearly 40 years. Secondly, Delhi finds the lead content whereas Maharashtra, Goa, Kerala, West Bengal and other countries like Bangladesh gives the clean chit.

Now since the issue has gone out of hand and Maggi have gone is there any chance for it to come back after taking a damage control action. Yes entering again a market with same name is not possible. The marketers will have to think a new strategy or will be there be a entry of a new product that will revolutionize and create history just like Maggi Noodles. The controversies associated with products like Pepsi in past and recently with Maggi have given lessons to Companies and Marketers that bigger the brand is the damage will be more and thus be prepared for it always. Maggi was a power brand, people used to buy any other noodles with using the name Maggi, and so the impact is not only on Maggi but also on Company with the same products. Even theirs sales have gone down in past week.

Do comment below your View on the controversy.

Sunday, May 31, 2015

Myntra & Flipkart Move 'A Gamble or Strategic"

Myntra & Flipkart to go App Only

15 May, 2015 Go- App Only. This was the statement the customer started to see after Myntra decision to make a move to be available on apps only, means if a customer wants to buy something from Myntra, she has to perforce install the app on her mobile phone. There is no more a option to buy on desktop.

But its competitors are not going to follow the footstep initiated by Myntra. According to the experts it’s a premature move and that Myntra is unnecessarily killing the goose that laid the first golden egg. Not only this if news are to be believed soon even Flipkart will be doing the same. But why it is so. According to some of the Consultancy & advisory firms the e-commerce will soon be transformed into m-commerce as India is moving from a mobile-first country to a mobile-only one.

One of the oft-repeated reasons for Myntra moving to an app-only channel is its claim that 90% of traffic and 70% of sales is already coming from the mobile app and so in a way, Myntra is following the market. Means, two third of the online traffic along with, over a million shipments per month, comes from small cities & towns, specifically for products like Flipkart. Due to limited possession of desktops & computers people majorly visit the product website via the web apps though their mobiles and not the website.

The traffic from the mobile app might have grown from nearly zero to 70% in the space of one year but that doesn’t necessarily mean that desktop traffic has declined. There is still 30-40% of orders which originate from either desktop website or from mobile website, as not everyone is comfortable in installing mobile apps and tolerating the constant push-alerts and ads which these apps throw at their customers. This is valid to even my blog which attract more traffic from Mobile phone user but yes there are visitors that use its desktop. So while mobile traffic might be growing at a great clip, it is quite possible that desktop traffic has also remained stable and while it might not necessarily growing at the same rate, it might nevertheless be increasing.

If we check the world’s biggest ecommerce portals like Amazon, Ebay, Target, Costco, Alibaba, Ebay, Walmart, Etsy, Shop, Overstock, BestBuy etc, then we will find that all these portals are maintaining their mobile website, along with mobile apps and desktop website. And these websites are based in USA, where mobile penetration is highest in the world, and are much ahead in mobile usage compared to Indians.

We exactly don’t know the reason behind it. One of it can be potential for the mobile device to offer a more personalized experience for the shopper. There are of course a number of additional features and scenarios where a mobile app can provide an enhanced experience to the customer.

Since everyone is competing on the same dimensions and striving towards the same things– cheaper price, larger discounts and louder marketing spends. There is little to differentiate one company’s offering and so this move may to create a differentiation from others. It may also be a strategy to have a test by Flipkart. If it doesn’t work, there is still the Flipkart brand to fall back on.

Do Comment below your reason behind the Move.

Monday, March 23, 2015

GOAL- "What You Want To Be"

What you want to be in life

The day from when we are born everyone starts talking about what he/ she will be when grown up. But as individuals usually whole life is not enough for individual, and he/ she dies as no one. Take the examples of known celebrities. It’s that there are no accidents, one become what they are not accidently only thing matter is identifying the GOAL. These four words are not at all easy to find out.

We human being very intelligent finds solution for almost every problem and so we have classes called Motivational. I tell you these are great place. When you attend such classes you really get boosted up. You make in your mind that definitely you’re going to define your GOAL as you go from there. And then come the climax on way to your home everything is going in your mind, like what you heard today and its very much clear that there’s need to write down in a paper. You read your house take out the paper and pen and come to your study table. You start writing, the first point, then the second and then third and fourth and guess what you are confuse with which one is your real GOAL out of so much of the available option.

Today there are huge available options but how clear we are in identifying area of our choice. It’s very necessary to identify and it can be done by individual itself. Other can only show the way but individual needs to indentify whether it’s the path on which he/ she wants to walk. On this note I remembered one of our Personality Development teacher session in which he told a story. A story of Father and, how he helped her daughter in identifying the four letter word. In the story the man once took her daughter for a walk, he took her to a area considered to be time pass for those who have nothing to do, the girl was shocked she asked the dad “Dad what is this place, so dirty stinking, why are we here”. Father replied “You just observe”. From there then they went to one of father’s father who was doctor. The girl liked the place, the cleanliness, the comfort, fragrance everything. Later on after returning back to the home the father asked her daughter “Which place you like the most and what you want to be”. The answer we can also guess.

Now talking about MBA we have the option of HR, Marketing, Finance, Operation, IT, etc. But this is not the end these specializations are further subdivided into options like Sales Executive, Relationship Manager, Digital Marketing, Business Analyst, Recruiter, Payroll Manager, etc. Thus because of such more available options there is need to have a system because of which the clear option among all can be selected. It’s necessary to reduce the complexity then only the real GOAL can be achieved. This matter is not applied to only one area; it is for all others like Engineering, Science and others. It’s very necessary to narrow the line as per the interest. But Interesting the most interesting things other than academic ie, Co- circular is not there in option only.

Do not hesitate to share your view, related to the post.

Tuesday, March 10, 2015

Why India Lags Behind, When Comes To R & D


India's as a country is said to be the world power by 2020 but the investment in science and technology lags far behind that of US, China and South Korea and the government always seems to make effort in this area.
According to statistics available U.S. and South Korea had invested 2.76 percent and 4.04 percent of their GDP, respectively on research and development (R&D) in 2011-12.
But why it is so. The private sector contribution in R&D as percentage of GDP in India is only one-third while two-third is being contributed by the public sector. Say for example, Infosys have 30,000 Crore cash reserves. We have companies that are doing its best in the world but yet we lags in this area.
Research and Development in India
US in one hand is country is origin place for all innovative and creative things whereas on another hand we have Japan which has excelled in Miniature “Small-scale reproduction, or a small version”. US were one to introduce Music system, which Japanese’s gave the shape of Walkman and later US again came with I-Pod.
Why only these two countries, where are we making mistake. Is it the study, genetic or environment? According to me what a man becomes the environment plays a great role. Our education system where there is no innovation, from almost from the time of freedom we are studying the same syllabus, the system of, marks where all study to achieve marks and not knowledge. Our upbringing that is our home where the first careers option is either of Engineering, Medical and now MBA also. Hardly anyone thinks of joining research Institute. Leave about research even a child is not free to make career in sports, people take it as a joke saying everyone can’t be Tendulkar, Dhoni or Nehwal.
People ignore the fact that those who are today in the page 3 or sports columns are because of their interest and choice, and more than that the support from family and others. Today there are huge numbers of engineering colleges its because of the number of students willing to join it. In the same way can happen in area of research when the focus of government, students and parents will come on it.
Yes, slowly we have understood its importance after the success of Mangalyaan. And it will definitely happen but at what speed is unknown.
If you agree or have another points, related to the post do not hesitate of share it. Your contribution will be appreciated.
Link: http://sonalisrivastava.co.nr

Friday, January 2, 2015

Are You Integrated Online ?

Integration Between Social Media, Email, Website, Content

We all today are having a virtual word but hardly know about what integration. You may be inclined to think a brand is merely a logo, a tagline, or even just the name of your business or individuals. However, a brand is much more than that, it is the emotion invoked at the mention of your business or individuals. A successful brand gains widespread recognition, ideally through trust and loyalty. Branding informs people about the reputation, products, and services being provided.
Your brand voice, message, look and feel are weaved through the other components of your digital marketing components. How you market your brand works to competitively position your business in the eyes of potential customers.
Content

Without content, you don’t have an Integrated Digital Strategy. Content must be customer-centric for the purpose of content strategy is to attract and retain customers by creating consumable and usable content on a regular basis. Once content is created, the format it is delivered in and it’s placement in Digital marketing vehicles such as email, social posts, website landing pages, blogs are critical. A content strategy should clearly maintain a consistent message and amplify the brand.
All this work around content creation then provides a way for customers to find you organically and for you to communicate with them without trying to explicitly sell them anything. If you are going to go through the effort and resources to produce company content, then you need a content strategy to make sure all that valuable content is being put to good use, consistently and clearly amplifying the brand’s messages.
Website
Just as your content needs to be customer oriented, your website should be at the center of the digital experience. All other digital components and tactics will drive potential customers to it. Content placed in email, social posts and blogs all drive traffic to the website.
Whether you capture a customer’s information social media or even at an event, they are going to pay a visit to your website and currently, website landing pages is still the predominant way that customers provide the most information about themselves and ask for contact from your company.
Search Engine Optimization (SEO)
Your brand message and content feed into the tactical components of an Integrated Digital Marketing plan. SEO is an important, tactical component of an Integrated Digital marketing strategy, used to make a brand’s web presence accessible to a search engine and ultimately to improve the organic rank of the site on search engine results pages (SERPs). SEO is determined largely by certain elements search engines look for. These include: content on website pages and blogs, (text, titles, and descriptions), website performance, and user experience. Conversely, search engines are not looking for the following attributes: keyword stuffing, purchased links, and poor user experience. Specifically, Blog Strategy is an important part of SEO. It has the potential to be the voice of a company in an informal and approachable way. Being relatively simple to implement, a blog is a great way to draw traffic to a brand’s website while also projecting company personality. Make sure to put forth content that solves problems rather than selling brand products and services.
Given that searching done online is the first way customers come into contact with your brand, google and the like are the new yellow pages. SEO helps search engines like google, bing, yahoo determine what a given webpage is about and whether or not it’s useful for the user conducting the search. Ranking high on SERPs is no longer an option, but a critical component of a larger marketing strategy.
Search Engine Marketing (SEM)
A broader term than SEO, SEM utilizes search engines to grow your audience by advertising your brand on the web through paid for tactics. It is essentially the practice of buying traffic for a brand’s web presence mainly by bidding for search terms so that your banners and ads are placed ahead of others optimizing for the same terms. These tactics are commonly referenced as CPC (cost-per-click) and PPC (pay-per-click) marketing. Another way this tactic is enhanced is by retargeting i.e. following someone who has clicked on your ad around the web so that you stay on their mind when they are ready to buy your product.
Even companies that have globally recognized brands use PPC, CPC and re-targeting. Bottom line is that SEM will garner you more awareness in a quicker time frame than SEO. But both are necessary- the day you start doing SEM is when you show up both organically and via a paid ad on the first page of a search – although if you rank organically and via SEM, then you own more real estate on the first page search results. With attributes like increased visibility, precise targeting, and trackability/ measurability, SEM is a must have in any digital marketing strategy.
Social Media Marketing (SMM)
SMM focuses on creating content worth sharing. Think word of mouth, but for the internet age. The ultimate goal is still to gain traffic for the brand’s web presence, but in SMM the traffic is gained through promoting your brand and content via social media outlets.
Many consumers perform searches on social media channels and the social channels are accommodating this by dramatically improving their search functionality. So it is in a brand’s best interest to have a notable and engaging presence on such channels. SMM is also a way to connect directly with your audience and provide customer service in a personal way, all the while generating brand awareness. Its’ also a great way to engage with customers and advocates for your brand and services.
Others
Email Marketing: disregard the naysayers who claim email marketing is dead because of its potential for spamminess. But 59% of B2B marketers say email is the most effective channel in generating revenue.
Website Design:  Alluded earlier to the fact that if a person’s eyes are the windows to the soul then a brand’s website is the main door to the company. The company website design (usability, navigability, accessibility) will determine who walks through the door and ultimately becomes a retainable customer. Design well and reap the rewards of loyal, satisfied consumers.
Why Work on Digital?
Leads generated digitally using content marketing have a proven value that far exceeds those generated using traditional marketing methods such as direct mail or events. They show a journey of engagement, allow for ease of access to your brand and provide a strong indication of interest depending on the number and duration of digital interactions. Whether it’s increased ROI (inbound marketing is much more cost-effective than traditional outbound marketing) or the willingness of leads to turn into retainable customers, B2B businesses today need a digitally integrated content marketing strategy.

So are you integrated Online ? But I Do
Visit the link and take a look www.sonalisrivastava.co.nr